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Its 6th period throwing down Sunday, April 7th, AMC’s Mad guys has sometimes portrayed the glamour and excitement of flights plus the apparently crazy and carefree life led by that era’s flight that is female. But, in accordance with a unique book concerning the reputation for flight stewardesses, it had been men – and some ladies – at Mad Men-like marketing agencies that invented the image of this sexy stewardess when you look at the place that is first.
In ” The sex that is jet Airlines Stewardesses and also the generating of an American symbol,” journalist and historian Victoria Vantoch writes that when you look at the mid-1960s, agencies wanting to “sex up” the stuffy standing of very early air companies started by changing advertisements portraying female trip attendants as helpful, girl across the street kinds with pictures of “beguiling brand brand brand new stewardesses” guaranteeing coffee, tea plus much more. Read more